A basic logo design is made up of lines and shapes. These lines and shapes are incorporated in such a way in your logo to give the perfect design that represents your company. Mentioned below are some of the basis tips in using lines and shapes for creating logo designs.
The lines used in a logo can take different characteristics. They can be wavy, curly, sharp or straight. You can make them as fine and as thick as you desire. You can also use different or similar patterns or contrasting lines. You can also use coloured lines. Apart from having a character the lines do have symbolic significance. Look at a steady pattern of lines that come one after the other. It has a certain flow. It directs the viewer to a particular point. This pattern is useful when it is placed before a company name. In case of sharp and stiff lines, they express formality and tension. These lines can be used to represent trustworthiness and steadiness. Lines that are angled sharply convey energy and even anger. If you want to create a feeling of warmth or personal approach then its good to use lines with lots of gentle flowing curves. For example, logo designs that have curves and wavy lines are suitable for interior design companies.
Lines can be used to make various shapes or you can line with distinct shapes to create logo design. Similar to lines, shapes also convey meaning. For example, the circle represents eternity, continuity and protection, where as a square stands for home, stability, and fairness. On the other hand the triangle reflects conflict and hierarchy. It is great fun if you try to experiment with shapes in your logo design. You can also combine different shapes in logo designs. You can use the shape of heart if your business somewhat related to love or romance. If you use a square and a triangle in a logo, you can use it for home related services. In the real world when these shapes are combined together people cannot associate with it. However, the same shapes when used in a logo design can convey the right emotions and feelings to the people who look at it. Just keep one thing in mind. Use simple and meaningful shapes and lines for your logo design. Every element you use in a logo should compliment your logo's theme.
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