You need to take a major decision when you are in a situation of imparting concepts on a paper. That indicates that creating a logo is also a main turn in the entire history of your company. To do this you should have an understanding on types of logo, the impact it can bring etc. Mainly there are three types of logos, and selecting the one that suit your company the best is not an easy task as one might think. So read on to know the differences among the three.
Text logo is designed to tell the people that what is done by your company for their service. Making it remember them is a deed of sense. So, the choice of text based logos is the most popular among most of the companies. Since these include text which are very much common and often simple may stay there in customer's mind for a long time without having any particular effort.
A text logo is usually designed with appropriately styled and coloured letters. The focus given to the letters than graphics is the main distinguishing factor that makes it more attentive. You can use the letters of your company name for it, so that your company branding is done on the company name.
Nowadays it is very much common to make the company name as the Logo of the company. You should be very aggressive while you choose your company name for your Logo. Try for it if your company name has enough strength to tell people about your company and the services you offer (e.g. Max U-Haul; Absolute Advertising, etc.).. Some companies create their logo with some adjustments in some letters in their name. DELL has a logo with the same name but an inverted 'E'. The text Logo is also fine for those who don't want to spend a lot of money for their logo, which would be used as a household name often.
Initials logo is another type of text logo, but only use initials of your company name in it. It is suitable for those companies which have a long name, or have lots of subsidiaries for it. In such cases you can use the first letters of every word in the words of the long name or the names of the subsidiaries (EAG for "Excellent Advertising Guaranteed Company"). Think of it only when your company and products have enough advertising potential to make people understand the explanation of these initials.
When you think of a G with a big font, you will have the name Google in your mind in short. So G has become a brand mark for Google and so that big G is a very effective example for a brand mark logo. A brand mark logo can be used only when you have finished almost all the process of branding and your business name is now in a position of an outstanding and impressive brand mark. If it is the case, you can use them in a campaign to send the success message of your brand to the people.
The icon-based logo includes a combination of text and graphics (the brand symbol) in the same logo. This can be the most effective way of logo design to use if you want people to remember your company name and its symbol in one go.
An icon-based logo is capable of making your company name as a house hold affair. It can help you to have a transition of your company name as a brand mark. These brand marks also can be used to symbolize different varieties of your product lines. But to make it possible you should reinforce the relationship of that particular brand mark with your company in all your official communications and advertising campaigns.
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